- Spreading Happiness with Gourmet Peanut Butter: The Indian peanut butter brand MyPB had the need to develop an electronic platform aimed at promoting marketing their line of gourmet products, their brand philosophy, and targeting health-conscious consumers. The problem was to build a tempting and educational website, which would convey the basic messages of MyPB and at the same time tell the potential customers what makes their peanut butter special.
Our Solution:
A lasting and positive first impression is dominantly associated with our attractive, easy to navigate MyPB website that displays the whole range of products, describes their quality and simply includes some fun facts about peanut butter that will grab readers’ attention.
Key Features:
- Rich Product Presentation: Pictures showing different flavours along with the description of the peanut butter.
- Easy Navigation: Seamless navigation across the product categories without the glitches.
- Health Information: Distribution of the health claims and the nutritional value has been clearly outlined.
- Dishing Recipes: Unique presentations of other dishes with the use of MyPB products.
- Us Page: MyPB founders tell the story of the brand, its roots and its values.
- Inquiries Page: User friendly approach to providing assistance to and receiving feedback from the clients.
- Mobile-Responsive Website: Uniformity in the experience across desktop, tablets and mobile devices.
The Process:
- Client Background Research: Looked into who the brand and their audience was and what products were being pushed
- Idea for the Layout: Designed something that conveys the idea that MyPB has high quality natural products
- Implementation: Created an active and adaptive website using HTML5, CSS3, JavaScript and bootstrap
- Interaction with Clients for Content Provision: Represented MyPB in providing suitable product and nutritional descriptions.
- Evaluation & Improvement: All functions of the site were working fine and the loading speed and responsiveness across all devices were efficient.
The Outcome:
The newly designed MyPB website is targeted to serve as both a contemporary shopping platform and an embodiment of brand principles:
- Visual Appeal: Sufficient animations and photographs aid in enhancing the visual appeal of the product.
- Product Clarity: Informed choice of products is possible due to the wide information available about them and their nutritional value.
- Useful Content: Ideas and recipes help to further interest about the product and leads to more traffic.
- Communicating brand values: Several elements of the MyPB website have an emphasis on offering highly quality and nutritious products.
Technologies Used:
- HTML5: For content outlining and making it functional on standards and regulations
- CSS3: For design purposes including styling languages, components and effects
- JavaScript: For integration to the front end to create transitions and the workable interface
- Bootstrap: To aid user interaction and management across devices and internet history
The Impact:
- 50% raise in the amount of product inquiries in the web
- 40% raise in average session time spent on the site
- 30% raise in number of page views per sessions
- Customers were also satisfied regarding the design of the MyPB website and its content.
The MyPB website is a paradigm of our skill in designing appealing digital sites for food brands. In assisting MyPB promote their peanut butter range, we have successfully positioned the brand as a premium in the Indian market.